... For auditory stimuli, it is called echoic memory. That is an example of echoic memory. © copyright 2003-2020 Study.com. Echoic memory is the sub-type of sensory memory related exclusively to the receipt of auditory information from the environment. It is the ability to retain impressions of sensory information after the original stimuli have ended. Echoic memory is just one type of ultra-short-term memory called sensory memory, and is how the brain processes the information gleaned from the five senses. As this only lasts a short period of time, it is known as a type of sensory memory. Our brain takes the sounds we hear and stores them as a memory. Visit the Introduction to Psychology: Tutoring Solution page to learn more. Also called auditory sensory memory. Log in here for access. The various types of sensory memory possess unique qualities, such as how long the information is retained before it is either transferred to short-term memory or lost. 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When we hear a sound, like a lyric, or a short sentence, our echoic memory engages the brain to keep a perfect replica of the sound we heard in our minds for a short amount of time. Select a subject to preview related courses: One of the most important discoveries concerning sensory memory has to do with its duration. It is a type of ‘declarative’ memory, i.e. It lasts considerably longer than iconic memory, on the order of several seconds longer (Darwin, Turvey & Crowder, 1972). Echoic memory can also be called the auditory store or auditory sensory register. first two years of college and save thousands off your degree. {{courseNav.course.mDynamicIntFields.lessonCount}} lessons Chances are that if you were asked to repeat the joke word for word immediately after you heard it, assuming it wasn't too long, you would do pretty well. Persist up to 10 seconds to four seconds after it was sent out respective owners it on,,. 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